Transcend Corporate, the Thames Valley, Birmingham and Hong Kong based corporate finance advisers, is pleased to announce the sale of Cloud Optics Limited (“Cloud Optics”) to Livingstone Technologies Limited (“Livingstone Group”) a business backed by Global investment firm The Carlyle Group, for an undisclosed sum.  Transcend Corporate, led by partner Steve Bartlett acted as lead adviser to the shareholders of Cloud Optics.

London based Cloud Optics is a specialist independent consultancy, providing cloud and software license and consulting services across mega-vendors including Microsoft, Oracle, IBM, SAP and Salesforce.  Using a unique underpinning methodology, it advises, develops and implements solutions that improve and optimises a client’s software license position from a contractual and commercial perspective. Its solutions drive measurable and tangible results for its clients, whilst always meeting responsibly their short and long-term technology requirements.

Harmeet Assi, Founder & CEO, Cloud Optics said: “We are delighted to be joining the Livingstone Group, with our combined skill sets and portfolio we will have much greater breadth, depth and reach to deliver best in class end to end outcomes for our clients. Our combined services are hugely complimentary and as a team we are very excited to join the Livingstone family.”

Trevor Rolls, Chairman, Livingstone Group, said: “Livingstone Group will now be able to offer a comprehensive range of services that provides real value and tangible outcomes to our global clients, through the provision of trustworthy data and the intelligence that keeps them compliant. The acquisition of Cloud Optics now enables us to deliver the best commercial outcomes from their cloud & software vendors, through our negotiation support services.  These are truly exciting times for our business and our clients around the world”

Transcend Corporate partner, Steve Bartlett, commented: “We are delighted to have been able to help Harmeet, Ian and Jordy with this significant transaction for Cloud Optics.  In building the business they targeted a growing and valuable market space within the software asset management sector, and developed a compelling proposition for their clients, utilising their unique skills and market relationships.  This transaction is just recognition of the value they created in Cloud Optics.”

Harmeet Assi, said: “I have been very pleased with the support and advice provided by Steve, Tom and the team at Transcend.  They got up to speed quickly with the deal and controlled and managed the process for the Cloud Optics shareholders.  I have been impressed with their responsiveness and attention to detail on all the key aspects of the deal.  This is the first time I have undertaken a deal like this and Transcend’s guidance was crucial in delivering such a great outcome for us.  I would have no hesitation in recommending them to others considering a sale of their business.”