Transcend advises on the sale of General Advertising & Marketing Measurement & Analysis Associates

The Technology Team at Transcend Corporate, led by partner Ian Aldridge, is delighted to announce the sale of General Advertising & Marketing Measurement & Analysis Associates Limited (“GAMMA”) to mTAB Holdings Limited, for an undisclosed sum.  Transcend Corporate acted as lead adviser, and Gateley Plc, led by partner Andrew Peddie, acted as legal adviser to the shareholders of GAMMA.

Based in Laindon, Essex, GAMMA is a provider of world leading software for the analysis and visualisation of survey research.  It counts the world’s largest automotive companies amongst its clients with more than 10,000 users in 24 countries.

mTAB Holdings Limited is part of the US based mTAB group of companies (“mTAB”) which is backed by Poplar Partners.  mTAB is a leader in the survey analysis industry, providing software and support to market researchers, advertising agencies, and Fortune 500 companies, enabling users to analyse, structure, and deliver their survey data to the end-user through its web based mTAB software.

Commenting, Dr Laurence Hagan, retiring chairman of GAMMA, said: “We are delighted to have sold GAMMA to mTAB.  We are confident that, as part of the mTAB group, GAMMA, its employees, and customers will continue to flourish and grow.”

Dr Hagan also paid tribute to Transcend Corporate saying “We are very pleased to have appointed Transcend Corporate as our advisers, working with Ian and his team on this project.  Transcend Corporate made this transaction happen, assisting us at every step of the way, and guiding us through a complex process to a successful completion.”

Transcend Corporate partner, Ian Aldridge, commented: “We are delighted to have helped Dr Hagan and his fellow shareholders on the crystallisation of value in their business. This is a great deal for all parties including shareholders, employees, mTAB, and their clients.”

Alex Gelman, CEO of mTAB, said: “We have known and worked with GAMMA for more than twenty years, and this transaction provides mTAB with a key presence throughout Europe and parts of Asia, making mTAB a truly global organisation. With our combined global presence, including offices in Anaheim, Detroit, Tokyo, Essex, and Shanghai, mTAB can more effectively service its global clientele.  We are excited by the new opportunities for our combined businesses.”